Recruitment platform for construction workers in the US

We began by understanding the construction industry’s specific challenges and the needs of both workers and employers. The client already had a basic digital presence through a Wix site used for lead generation. Instead of replacing it, we preserved the existing branding and embedded a link to the newly developed app into the original site. This allowed for a seamless transition and kept existing channels intact.

The first project was divided into two key parts: Planning & Design and Development.

In the Planning & Design phase, our UX designer worked closely with the client to map out the platform’s core user flows. The primary focus was designing an intuitive onboarding process tailored specifically for non-tech-savvy construction workers. The goal was to guide users through a simple, frictionless experience while collecting just enough information to make their profiles useful for employers.

Once a user completed their onboarding, they would receive a digital CV-style page they could share independently, even if no companies were actively using the platform yet. This approach helped solve the early-stage network problem by making the platform valuable from day one.

After finalizing the user flows and wireframes through multiple client workshops and iterations, we created a comprehensive design system. This system was built to align with the visual identity of the existing Wix site, but offered a full library of UI components and page templates to ensure efficient scalability. Thanks to this system, future pages could be designed and implemented quickly—often using just a rough sketch from the client as input.

With the design phase complete, we provided a precise development estimate, then moved into building the MVP. The result was a fully functional platform where trade school students could register, create their digital CVs, and begin using the system independently of employer activity.

With the foundation in place, we expanded the platform to support employer registration and candidate search. We carefully designed the filtering logic to avoid exacerbating the network effect—too narrow filters would show no results, too broad would reduce value. We introduced a credit-based system: employers buy credits to unlock worker contact details. Larger packages come with discounts, and Stripe handles all payments and invoicing.

While the employer features were being tested with trusted partners, we built a robust admin interface. Rather than relying on a simple reporting system, every user-initiated data change goes through manual approval to avoid reputational risk. Admins can also search and filter worker profiles to support BigHire’s in-house recruitment service.

Based on user feedback and real-world usage, BigHire aims to evolve into a professional social hub. Upcoming features include social interaction tools for workers, experience sharing, and educational content to support career development and community engagement.